Using Technology with E-Mail Marketing
E-mail marketing is a tool in which we can utilize all the technologies available to us to be in constant constantly and firmly with our customers and is also an effective advertizing tool. Here are the basic behavioral statistics taken from worldwide researches: • In a research done in the year 2009, it was found that 17% of commerce in the world was realized of the Internet. This will rise to 55% by the year 2013 and this amounts to trillions of dollars. All companies need to strategize according to this fact. • 998 of 1000 visitors to your website will leave that website without buying any product or service. • These visitors can be added to your sites database using interesting methods and promotional campaigns. You can use this in the future to turn these people into your customers. This is where e-mail marketing enters as an effective and cheap method to promote and advertize your site. Everyone aims to make more money than what they have invested, this is a natural economic behavior and this is applied in e-mail marketing. This behavior only applies to short term plans. But if you want to make mid and long term plans with this method it is possible to do so with the right planning and with the right tips from those who are experienced on the matter. E-mail marketing, in the short term can raise brand awareness and in the mid and long term can raise sale potentials and is a very affordable and effective way to do so. But the user profile must be known and authorized to do so and mails sent must reach the right targets.